Small Business Marketing
Colour Printing is proud to offer a complete line of targeted marketing programs based on our years of expert analysis. We understand that your business is as unique as you are and we will work closely with you to develop a marketing plan that will ensure each customer you reach becomes a valuable addition to your growing business.
Despite growths in internet marketing, print marketing is still an important component to successful advertising, especially if you’re trying to reach a local audience. Colour Printing is proud to help you design and orchestrate mass mailing and direct mail pieces.
When do direct mail and mass mailing systems work best? Examples of businesses who see success from this type of mailing are pizzerias, restaurants, and service based businesses like gas stations, convenience stores, and lawn care services. If your business depends on regularly meeting new people to survive, mass mailing is for you. We’ll help you to design your mailer and will work to get you the absolute best advertising rates possible.
Internet marketing is quickly evolving into a critical marketing element. The vast majority of the population uses the internet in some manner – to check emails, access social media, or to look for a business to deal with. We can help you with everything from search engine optimization to your customized email campaigns and social media management.
While a lot of your potential customers are focused on social media, the reality of the situation is that email is far from dead. As a matter of fact, according to a survey conducted in 2012, email is still 3 times more effective then social when it comes to influencing actual sales. Email marketing will make sure you’re able to stay in touch with your loyal customers while giving you the opportunity to influence those who haven’t yet visited your business. Properly crafted emails will increase awareness of your brand and help you to build trust within the community; and our experts are ready to help you do just that.